January 2009
A big step!
The start of a new year sees the launch of Shell Step's new marketing materials, including a comprehensive website, flyers, fact sheets, case studies and adverts. Shell Step is Shell's biggest social investment project and one of the country's leading, nationwide, project-based work placement programmes.
The Shell Step Programme is all about injecting fresh ideas and enthusiasm into companies to help build business - we brought to the project our own fresh ideas and enthusiasm devising a whole new creative look for the programme. The end result is a really striking and contemporary suite of materials for businesses and students - taking the marketing of this programme a big 'step' forward.
January 2009
Creative census
When the Mental Health Act Comission (MHAC) approached us to help them with their annual census and questionnaire - we created the 2009 Count Me In campaign.
Utilising an abacus graphic and a vibrant colour palette we developed a unique identity for the campaign, which was rolled out across information leaflets, questionnaires, DVDs, posters, exhibition stands and a website to name just a few.
All of these materials will be used to communicate with people about the national census of inpatients in mental health hospitals and facilities in England and Wales, this year.
December 2008
Pitch win - Results on campus
This December has seen the launch of Nottinghamshire Drug and Alcohol Action Team (DAAT) 'Youth Bytes' campaign, which highlights and communicates direct to students, serious issues facing young people at this time of year using digital media channels at local colleges and universities.
By focusing on eye catching creative that would appeal to the current youth culture and deal with the specific topics in a sensitive way, our designs were not only successful in the pitch process but the whole campaign has seen great success in its first week with over 11,000 students logging in and 344 of those clicking through for more information. This is expected to grow as more colleges and universities integrate the initiative and further topics are introduced to the campaign throughout 2009.
December 2008
Hear Ye, Hear Ye!
December sees the launch of the East Midlands Trains brand-new timetable - bringing passengers some of the biggest improvements in nearly a decade. Alongside London agency M&C Saatchi, m360° have been developing all of the marketing materials surrounding this. The campaign we've rolled out includes large format station dressings all the way down the line between Sheffield and London, flying blimps at key stations, promotional leafleting at stations and, of course, the new timetables themselves. With all of this, you'll be sure not to miss all of the messages about timetable improvements featuring the East Midlands Trains Town Crier!
From 14 December you'll see the last phase of the new timetable campaign going live and a great new service from East Midlands Trains - get on board!
October 2008
A festive extravaganza
This October saw the launch of our Christmas in Nottingham 2008 campaign. Look out for the sparkly festive night scenes throughout Nottingham including bus adverts, a large banner for the National Ice Centre and bus shelter advertising.
Be sure to check out www.christmasinnotts.com, a comprehensive 2008 guide for all things festive in Nottinghamshire this Christmas.
Working closely with Experience Nottinghamshire and over 20 partners from retail, leisure and transport industries, we delivered a truly engaging campaign that really inspires a trip to Nottingham this Christmas.
September 2008
Building brands
August saw the launch of Clymac's first integrated brand building campaign - planned, specified and built by m360°.
The campaign consisted of a distinctive look, using building bricks to carry messages to Architects, Specifiers and Developers about Clymac's fire and security systems. This campaign is the building blocks to growing the Clymac brand and raising it's profile within the target industry.
The campaign included comprehensive digital marketing activity, as well as ad placements in key trade publications.