May 2009
Calling at...
East Midlands Trains have just opened a brand-new state-of-the-art train station in Corby and we've helped them promote it.
This means that there are now hourly services from Corby direct into London St Pancras. Our marketing literature, including station posters and information leaflets, was key to spreading the word on this.
We've also been busy dressing the station in branded graphics for East Midlands Trains - with great customer messages about quick journeys to London and convenient links to Europe.
May 2009
Pitch win - Certified 'DrugAware'
We've been working with Nottingham City Council on their DrugAware project - a drugs education in schools programme. In a creative pitch for this regional social marketing project, m360° were selected above several other competing agencies.
The graphics we developed for this brief are bold and confident, which helps to support the objective of celebrating and promoting DrugAware as a quality standard. The 'up-beat' and vibrant graphics used across the whole suite of marketing materials were well received and seen as entirely in-touch with the campaign's predominantly youth based audience.
April 2009
Times are changing...
Our multi-faceted internal communications campaign for East Midlands Trains has just been announced as an Award of Excellence Winner in two different categories through the British Association of Communicators in Business, in their 2009 national awards.
The campaign ran throughout several months at the end of 2008, communicating with over 2,000 East Midlands Trains employees about the 'changing times' within the business. The campaign strategically marked the end of the first year of the franchise and the transitional changes in to year two of the business.
The judge's appraisal said 'The joint m360° / East Midlands Trains communication team are to be congratulated for an exceptionally well conceived and well-executed campaign'.
April 2009
A legendary strongman!
Our diverse client base means we get involved in many weird and wonderful marketing activities. So when our client Kennelgate, a major pet products retail chain, asked us to promote a truly unique event at their family fun day we jumped at the chance.
'Fun' was the key word and had a heavy influence on our design approach. The days main event was a rather extraordinary World Record attempt, renowned 'strongman' John Evans attempted to balance 200 tins of pet food, a 22ft pole and a cuddly toy on his head!!
We're pleased to announce that the event was well attended and the World Record was broken!
March 2009
Pitch win - Goal!
We are really pleased to have been appointed by Nottingham Forest Football Club to deliver their Season Ticket Marketing Campaign throughout this year. Our unique design approach and a concept focussing on the ultimate 'moments' of the season won us this project in a five way agency pitch.
As avid Nottingham Forest fans we can't wait to see the campaign come to life as much as we can't wait for next season!
February 2009
Pitch win - Creative diagnosis
m360 are pleased to announce that after a four way pitch, Medical Solutions, part of the Source BioScience Group, have appointed us to help them with their marketing solutions!
Medical Solutions is a leading provider of expert, quality services and products to the healthcare, pharma biotech and life science research sectors. Part of our pitch involved re-branding work and mapping out DM campaigns for the coming months, which was inspired by a tour round their Nottingham laboratory.
We're really excited about working on this client's creative diagnosis and promoting their expertise in diagnostic pathology, cytology and genomics.