December 2009
Pitch win - Making changes
We've recently been appointed by the Department of Health to help with internal communications on the national Change 4 Life initiative. Using the already established vibrant branding, we're producing regular e-newsletters to update on the national, regional and local activity under the Change 4 Life campaign.
Change 4 Life is a long-term, healthy living plan that's been rolled out through television adverts, print based mediums, digital marketing and many localised activities and events - across the whole country.
Regional, internal communications are really important to a huge initiative like this - as it relies heavily upon the support of many, diverse partners. Communication is key to maintaining and building on the momentum of such a campaign. We're doing our bit in the East Midlands to keep everyone well informed.
December 2009
Winter wonderland
m360 have been working with National Amusements to make dreams come true this Christmas - creating and running a national promotion - with the chance for one lucky family to win a magical trip to Lapland.
Designed to boost Christmas Gift Box sales, m360° developed a festive promotion brought to consumers through cinema venues across the country and also online. During this key pre-Christmas trading period the promotion required real stand-out amongst existing advertising and needed wide appeal for the diverse cinema audience. We created a really contemporary design but still managed to capture all the magic of Christmas.
Not only that, we managed and fulfilled the competition - right through to giving the winner the happy, festive news - we hope they have a fantastic time!
November 2009
Retail careers redefined!
This month sees the launch of FutureStore, Nottingham's brand-new retail skills shop. FutureStore is a collaborative initiative supported by and fulfilled through 19 key partners, including the National Skills Academy, Westfield Broadmarsh, Nottingham City Council and New College Nottingham. FutureStore sets out to make it easier for people to gain access to careers in retail - delivering training, support and information for those looking to work in retail, as well as for employees and employers.
The FutureStore brand was conceived by m360° right through from the name itself, to the brand tone of voice and fulfilment of the store window display and interior graphics. The brand was developed to reflect the vibrancy of the retail sector - we delivered a striking and dynamic identity with a confident tone of voice.
For a real brand experience check out the FutureStore retail training and development hub on Middle Walk in Nottingham's Broadmarsh Centre.
October 2009
Virtual reality
This month we have been busily building a Virtual Reality Open Day website for Nottingham Trent University, in collaboration with their in-house developers.
Our design is built around a life-like digital visual of the NTU Arkwright chapel building. The user can move around the room, zooming in on particular objects - this then forms the websites main navigation system linking through to 'student advice', 'tours', 'accommodation' etc... Not only that but we also collaborated with Nottingham Trent University to create a bespoke media player that loads content dynamically to view videos, panoramic photos and MP3 audio content.
All of this means that Nottingham Trent University can now really engage with their potential students, through the world of digital media via their brand-new Virtual Open Day website, even if they are located on the other side of the world!
Step inside and have a look around for yourself at www.ntu.ac.uk/virtual_open_day
September 2009
Back to school
With children nationwide heading back to school this month, m360° have been busy promoting Grosvenor School's October Open Day. Grosvenor is a local independant school that promotes modern learning along with traditional family values.
This is the second year we have promoted the school and its Open Days and this year we have used a variety of outdoor advertising mediums along with personalised direct mail. The promotion continues to run right up until the middle of October.
It's great to see this campaign in action and early indications show a significant increase in hits to the Grosvenor Website. We hope the Open Day will be a great success.
August 2009
A fresh, new look
This month sees the launch of a brand-new perception campaign for Nottingham's Broadmarsh shopping centre, part of the Westfield group.
Our challenge was to get people back into Broadmarsh - communicating key campaign messages including 'New store openings', 'Free personal shopping' and 'Free Kid's club'.
The campaign tag line 'how unexpectedly Broadmarsh' ran through radio sponsorship and a series of radio ads, a poster campaign and a door drop which reached 100,000 addresses in the region.
It was crucial to achieve a creative concept that transferred well across radio and print based mediums, being the two main elements of the campaign. We spent some time developing an all encompassing idea for this; the campaign is all about being surprised by the unexpected and taking a fresh, new look at a well-known, existing brand.