Have you heard the news?

We've been working hard to deliver a whole new identity for Storer's, the refrigeration and catering service manufacturers, just in time for the important Hotelympia trade show in London. Hotelympia is a key event for businesses operating in the food service and hospitality sectors, so the unveiling of Storer's new brand is timely.

The new Storer's identity has been developed to reflect their progressive and dynamic business. And because Storer's understand the benefits of having a strong online presence the website is the first key project for delivery in this brand overhaul. Just like Storer's own client projects, their new brand and marketing tools will all be made-to-measure!

This month sees the completion of a worthy project for m360° in the not for profit sector. We've been working with the UK Collaborative on Development Sciences (UKCDS) to design and typeset a new 400-page book, Science and Innovation for Development.

The book aims to inform academics, practitioners and government bodies, and also provide guidance to anyone who is making decisions on funding, policy or practice. Its aim is to show how science, technology and innovation can help contribute to the development and achievement of the hugely important Millennium Development Goals, and create a better future for developing countries.

We've recently been appointed by the Department of Health to help with internal communications on the national Change 4 Life initiative. Using the already established vibrant branding, we're producing regular e-newsletters to update on the national, regional and local activity under the Change 4 Life campaign.

Change 4 Life is a long-term, healthy living plan that's been rolled out through television adverts, print based mediums, digital marketing and many localised activities and events - across the whole country.

Regional, internal communications are really important to a huge initiative like this - as it relies heavily upon the support of many, diverse partners. Communication is key to maintaining and building on the momentum of such a campaign. We're doing our bit in the East Midlands to keep everyone well informed.

m360 have been working with National Amusements to make dreams come true this Christmas - creating and running a national promotion - with the chance for one lucky family to win a magical trip to Lapland.

Designed to boost Christmas Gift Box sales, m360° developed a festive promotion brought to consumers through cinema venues across the country and also online. During this key pre-Christmas trading period the promotion required real stand-out amongst existing advertising and needed wide appeal for the diverse cinema audience. We created a really contemporary design but still managed to capture all the magic of Christmas.

Not only that, we managed and fulfilled the competition - right through to giving the winner the happy, festive news - we hope they have a fantastic time!

This month sees the launch of FutureStore, Nottingham's brand-new retail skills shop. FutureStore is a collaborative initiative supported by and fulfilled through 19 key partners, including the National Skills Academy, Westfield Broadmarsh, Nottingham City Council and New College Nottingham. FutureStore sets out to make it easier for people to gain access to careers in retail - delivering training, support and information for those looking to work in retail, as well as for employees and employers.

The FutureStore brand was conceived by m360° right through from the name itself, to the brand tone of voice and fulfilment of the store window display and interior graphics. The brand was developed to reflect the vibrancy of the retail sector - we delivered a striking and dynamic identity with a confident tone of voice.

For a real brand experience check out the FutureStore retail training and development hub on Middle Walk in Nottingham's Broadmarsh Centre.

This month we have been busily building a Virtual Reality Open Day website for Nottingham Trent University, in collaboration with their in-house developers.

Our design is built around a life-like digital visual of the NTU Arkwright chapel building. The user can move around the room, zooming in on particular objects - this then forms the websites main navigation system linking through to 'student advice', 'tours', 'accommodation' etc... Not only that but we also collaborated with Nottingham Trent University to create a bespoke media player that loads content dynamically to view videos, panoramic photos and MP3 audio content.

All of this means that Nottingham Trent University can now really engage with their potential students, through the world of digital media via their brand-new Virtual Open Day website, even if they are located on the other side of the world!

Step inside and have a look around for yourself at www.ntu.ac.uk/virtual_open_day