August 2010
EMT get the X-Factor!
This month, we've been working with East Midlands Trains to help deliver a brand-new campaign - they've employed the talents of X-Factor's pop duo John and Edward, otherwise known as 'Jedward', to help promote their booking system at eastmidlandstrains.co.uk, and to re-inforce their core message that the cheapest fares are all available online.
Using an 'identical' message, and sketches of the pair in the EMT brand style, we've produced various unique elements such as life-size Jedward cutouts, display stands, offer flyers and novelty facemasks for the student audience. So expect to see Jedward everywhere - even at Fresher's Week, at all of the key university locations along the East Midlands Trains route.
Look out for Jedward at a station near you!
July 2010
Pitch win - Turning over a new leaf...
We've been working on a corporate re-branding project this month, with new client SynTech Research. SynTech provide research, product development, and regulations to agricultural, biotechnology and government organisations, amongst others - and wanted to modernise their brand to reflect their place at the cutting edge of research and development.
Utilising a stylised leaf motif and fresh shades of green, we have created a brand that reflects both SynTech's ecological connection, and its scientific standing. We look forward to rolling out the new brand over both print and digital mediums in the coming months.
June 2010
Pitch win - A different approach
m360° have been getting technical this month - as we were recently appointed to work with network specialists, Layer 3. Layer 3 provide high quality network audit, build and support services to a strong customer base including the Midlands Co-operative Society and Associated & Northcliffe Media Ltd. And they wanted a new website to reflect themselves as a dynamic IT solutions company.
Working with Layer 3's existing logo, we created a brand style that is both new to Layer 3 and totally unique to their market. We built a comprehensive website, where the design was based around 'adopting a new approach.' Using bespoke illustrations to create a 'hand-drawn' style, we have really differentiated Layer 3 from it's competitors.
May 2010
Pitch win - Fit for Work
In light of the recent work m360° have completed for a variety of not for profit organisations, we are pleased to announce yet more success in this sector.
The Nottinghamshire Fit for Work Service, a joint Department of Health and Department for Work and Pensions initiative, appointed m360° to develop a clear brand style and design and produce a range of promotional materials for the scheme, including exhibition materials and presentation folders. We developed a bright and approachable brand style that was used throughout the printed materials and on their website.
We really enjoyed creating this brand and dealing with the central Nottinghamshire Fit for Work Service team, we hope the initiative is a great success in Ashfield, Mansfield and Nottingham.
May 2010
Iron promotion for Hershey's
We've been busy working on a new project for the US market this month - in the run-up to the launch of Hollywood blockbuster, Iron Man 2. Working with the well-known global confectioner, Hershey's, we've delivered a real stand-out promotion for concession's counters in cinemas across the United States.
Aiming to encourage consumer purchase of Hershey's products, we designed a striking campaign with an Iron Man 2 tie-in that was applied over a variety of in-store POS items. And, with a grand prize of a once-in-a-lifetime trip around the world or $20,000 cash on offer, we're sure that Hershey's sales will fly!
April 2010
Shared Goals
m360° has been strengthening our expertise in internal communication campaigns this month, as we designed and implemented a new internal brand for GrowHow UK.
GrowHow UK is the UK's premier fertiliser manufacturer and a major supplier of process chemicals and utilities. A company merger meant that its two major sites, GrowHow East and West, were to unite to form GrowHow UK. It was vital that all staff were fully aware of any changes and events that may effect them, as well as being made to feel engaged and motivated within the new consolidated company.
This meant communicating to nearly 1,000 staff in a friendly, recognisable and consistent way. We created a new brand identity and style which continues to be applied across all forms of internal communications, to create a campaign that helps to reach out to all staff from each site, both informing them, and unifying them as one integrated company.